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How we do it 

 

Personification:

 

We ask the question "What kind of a person would this brand product be if it was an actual human being?". We get to meet the brand through the personification of the product.

Music:

Think of a popular song that rings in the ears of consumers.  Now take that song, spoof it up, add some comedy elements and dress it up with your branding and  messaging. With that, you have a relatable and familiar piece of content to grab the consumers attention.

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